Innovator in the PILATES, fitness, yoga and back care industries.
For more than 10 years, IM=X Pilates has been an innovator in the pilates, fitness, yoga and back care industries. IM=X (Integrated Movement Xercize) is a new generation of pilates and cardio inspired workouts enjoyed by hundreds of thousands of exercise enthusiasts who proclaim its immediate results! Founder, Elyse McNergney, created IM=X to offer a total fitness approach - one that integrates pilates exercises with strength and cardiovascular training.
Our support includes staff education (8 fitness certifications for you and your staff), marketing, sales and business training. The IM=X Pilates Studio franchise system guides you through each step -- from opening to establishing your membership. Our series of manuals specify the procedures for promotion, growth and expansion of your IM=X Pilates business.
Operations Manual
Start-Up Kit
Marketing Plan
Architectural Manual
Basic Certification Manual & DVDs
Basic Certification Review and New Formats Manual
Advanced Certification Manual & DVDs
SUPER Advanced Certification Manual & DVDs
Yoga Certification Manual
Heart Rate Training Certification Manual
Wall Unit and other apparatus Certification Manual
Spinal Xercize Certification Manual
Master Trainer Program and Manual
Here are just a few of the many ways we support your IM=X Pilates Studio:
Comprehensive Business Training: Our business training course reviews all of the aspects of operating an IM=X Pilates Studio -- staff hiring, client billing, data management and much more.
Marketing Materials, Logos & Signage: We have designed brochures, price cards, postcards, FREE introductory sesson handouts, special population promotions (i.e. Golf, Pregnancy, Back Strength), workshop fliers, signs, business cards and ads to help you launch your studio business. Our design team will custom size any of our ads for your business; and they will also manage your web updates. The IM=X Pilates marketing plan is complete and supports your needs.
Staff Education: Our fitness certification courses provide your staff with a wealth of knowledge that leverages IM=X Pilates within the industry of fitness and post-rehabilitation. It is through our certifications that your staff become the best in the industry. This is a true franchise advantage!
Demographic Analysis and Pricing: We have useful tools to help you determine the appropriate price level for your studio based on the average income of the population in your area. IM=X Pilates is an elite service which costs more than a gym membership; thus you will need to choose a higher than average income to open your studio.
Studio Layout and Design: We help you create an upscale and elite atmosphere for your clients to enjoy their private, semi-private and group training classes. The size of your studio could be 800 to 3000 square feet -- Express Studios are up to 1000 and Full Studios are between 1000-3000 based on demographics. We will review sample layouts and the capacity formula of such layouts so you can better evaluate your business model.
Site Selection and Exclusive Territory: We will send you a listing of commercial spaces for you to consider so that we can discuss the ideal space for your studio. Your choices are guided every step of the way by our experienced franchise staff. We will assist you in the review of your lease terms/agreement and will consult with you on your buildout. IM=X Pilates offers simple inexpensive ways to make your IM=X Pilates Studio spa-like in its feel.
The IM=X Pilates vision grew out of Elyses certifications in traditional pilates and the Alexander Technique, a M.A. in Movement Science and a M.Ed. in Exercise Physiology from Columbia University. She and her Master Trainers have spent the last decade defining the IM=X fitness philosophy, developing fitness routines for each of IM=Xs target markets, and establishing the IM=X Pilates certification courses, marketing, equipment, and products. Elyse and the IM=X Master Trainer team have extensive experience training and rehabilitating professional athletes, dancers and patients with back pain. IM=X Pilates has been featured at numerous health and fitness conventions including World Fitness IDEA Conference, the IDEA Mind/Body Conference, ECA, the World Spinning Conference, the Columbia-Presbyterian Medical Conference. In addition, the IM=X Pilates DVD series has been sold world-wide; and Elyse recently authored a workout guide for men:
The IM=X Pilates team brings their experience to dozens of franchise studio owners. Elyse and the IM=X Pilates Master Trainers have certified thousands of fitness professionals across the country, bringing pilates education and programming into hundreds of fitness centers, medical centers, sports teams and corporate fitness sites. Our staff of experienced consultants and educators have established pilates at Golds Gyms, Jewish Community Centers, YMCAs, New York Sports Clubs, Bristol Myers-Squibb, the New York Mets baseball team and many other centers.
OUR EXPERIENCE WORKS FOR YOU
The greatest benefit of franchising is being able to take advantage of the proven systems that will be in place on the very first day that you open your studio doors. IM=X Pilates is dedicated to preparing you for that day, ensuring that your fitness and business operations work together seamlessly. When you become a franchise, you gain access to valuable industry knowledge, a proprietary program and brandname as well as a dedicated team of professionals who are ready to support your critical business needs.