Seattle's Best Coffee - a Starbucks Corp.

Our Heritage

We were there when it all began. As one of Seattles original coffeehouses, weve been roasting, blending and brewing Uncommonly Smooth coffee since 1970, when the roasting revolution gave birth to specialty coffee as we know it today. Now a nationally celebrated brand, weve remained true to our roots. With a wide range of franchise opportunities, we invite you to become part of the Seattles Best Coffee story.

Why Seattles Best Coffee?

• Brand recognition:A strongly recognized brand helps build a customer base from day one.
  • A growing and vibrant national brand with a rich history and nearly 40 years of experience.
  • Seattles Best Coffee has national distribution through branded cafes, grocery stores and foodservice locations including college campuses, restaurants, hotels and air and cruise lines.
  • Over 1 billion cups of Seattles Best Coffee will be enjoyed this year.
• Operation systems: The established infrastructure will provide on-going support franchisees need.
  • Superior design, development support, and a complete equipment package to get franchisees up and running quickly.
  • Expert training and regular in-cafe support help employees confidently deliver the Seattles Best Coffee experience customers have come to expect.
  • Marketing programs with seasonal campaigns, new products and local marketing support help keep Seattles Best Coffee cafes fresh and drive business throughout the year.
• Flexible concepts: Seattles Best Coffee offers a full continuum of concepts to optimize operator profitability.
  • A diverse portfolio of cafe concepts, including custom cafes and kiosks, with many focused on small spaces allowing choices to maximize investment.
• Best of class menu:Everyday favorites, as well as seasonal specialties of the house, support all day parts.

• Seattles Best Coffees signature Uncommonly Smooth coffee flavor has broad appeal among many coffee lovers palates.
• Beverage program that builds customer loyalty by offering enticing options throughout the day.
• Proprietary OvenSong Bakery program features pastries, warmed sandwiches, afternoon snacks and desserts to help drive traffic during multiple dayparts.

Why Coffee?

Customers want, and will pay a premium for, high-quality specialty coffee. With the proliferation of cafes and gourmet coffee retailers in the 1990s, specialty coffee has become one of the fastest-growing foodservice markets in the world. In 2007, specialty coffee businesses had total sales of $13.5 billion in the U.S. alone,* and coffeehouse sales are predicted to increase 125% between 2005 and 2010.**

For anyone looking for a highly recognized franchise business with a solid history and excellent growth potential, now is the time to get into the coffee industry with Seattles Best Coffee.

*Specialty Coffee Association of America, SCA A research, 2008.
**Mintels Coffeehouses and Donut Shops Report, February 2006.

If youre ready to bring the Seattles Best Coffee experience to your marketplace, wed love to discuss the possibilities.