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Sandler Training

Leading provider of a comprehensive set of sales, management, leadership, coaching and related training programs

Sandler Training

Who We Are

Sandler Training is the leading provider of a comprehensive set of sales, management, leadership, coaching and related training programs. The privately owned company was founded in 1967 by David H. Sandler and Edna C. Sandler. David was a visionary sales trainer, motivational speaker and author of You Cant Teach a Kid To Ride a Bike at a Seminar. Sandler TrainingSM has grown exponentially over the past 40 years to become the training industry's most successful and widely used sales and management curriculum and development programs. Its key - and still unique - feature is its ongoing reinforcement of Sandlers core teachings. Through continued support and follow-up training sessions, Sandler TrainingSM transforms the sales culture of organizations, whether they are a Fortune 500 with two thousand salespeople around the globe, or a small business with just four sales reps.

What We Do

Sandler TrainingSM is based on reinforcement training. Changing peoples attitudes and behaviors and their total mastery of a new selling methodology is not a quick fix solution that happens in a one-day seminar or an eight-week course. Producing lasting change in people only comes about through ongoing reinforcement: classroom-based training delivered every week. Using its unequalled network of 225 Sandler Franchises in the U.S.A., Canada, Mexico, the United Kingdom and 11 other countries, Sandler solutions range from a single-site company with a few sales professionals serving local clientele to a global enterprise with thousands of professionals serving different geographic and business vertical markets. Sandlers extensive curriculum covers sales, management and leadership training, executive coaching and other programs tailored to individual client needs.


David Sandler passed away in 1995. Edna Sandler succeeded David as CEO and President from 1993 through 2007. Today, David Mattson, CEO, and Bruce Seidman, President, son of David Sandler, continue to propel the Sandler vision forward. Other key executives include Tony Gostomski (finance), Bob Gregoire (global accounts), Shannon Haaf (legal), Steve Howell (operations), Margaret Jacks (global affairs/legal), Rachel Miller (marketing), and Ron Taylor (franchising).

Sandler Offers Franchisees and International Area Developers...
Excellent Service and Support

  • Initial training
  • National training conferences
  • Ongoing regional business development workshops
  • Unlimited coaching by telephone
  • Lead generation assistance
  • Effective advertising, marketing and public relations assistance

Protected Territories

In the U.S. and Canada, Sandler franchise territories are geographically defined and population-based. Internationally, area franchise developers receive geographic exclusivity (on a national and/or regional basis).

Ask yourself if these characteristics fit you:

  • I love to train and help other people grow.
  • I have a passion for sales.
  • I no longer fit the "corporate" mold.
  • I am a good team player and also enjoy my independence.
  • I am trainable.
  • I am willing to follow a proven system.

An Attractive Business Model

For Sandler franchisees, start up costs are moderate by industry standards with an estimated total cost, in US dollars, of from $69,450 to $86,750. Sandler International fees vary from country to country.

  • Year Established: 1983
  • Total Units Operating: 205
  • Cash Investment Required: $63,000
  • Total Investment Required: $62,000 - $78,000 Minimum
  • Minimum Net Worth Required: $100,000
  • Franchise Fee: $63,000
  • Financial Assistance Offered: Third Party
  • Training and Support: Comprehensive

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